6 Strategies for Enhancing Amazon Organic Ranking on New Products

Unlocking the full potential of your new products on Amazon requires a strategic approach to PPC. By prioritizing high-converting keywords and employing single keyword campaigns, you gain better control and trackability. Initiating with fixed bids sets a stable foundation, while bid testing and adjusting ensure optimal performance alignment. Embracing temporary ACOS increases fuels long-term organic growth, complemented by continuous optimization to stay ahead in the ever-evolving Amazon landscape.



1) Prioritize High-Converting Keywords: Focus on keywords with high conversion rates to optimize ad spend. Utilize the CVR metric in your Targeting tab for efficient keyword selection, avoiding unnecessary expenditure on high-volume but low-converting keywords.


2) Employ Single Keyword Campaigns: Create separate campaigns for each primary keyword to enhance control and simplify performance tracking. Adopt a systematic naming convention like SP - ASIN - SKU - PRODUCT - KEYWORD - RANKING for clarity.


3) Initiate with Fixed Bids: Implement fixed bids as a starting point for new products to establish clear parameters. This approach mitigates Amazon's traffic suppression due to uncertain performance, providing a stable foundation.


4) Conduct Bid Testing: Start with bids set approximately 25-30% higher than the suggested amount and adjust gradually based on Impression Share and search visibility metrics. Align bid adjustments with profitability goals to optimize performance effectively.


5) Embrace Higher ACOS for Growth: Expect a temporary increase in ACOS as part of the investment in long-term organic growth on Amazon. Exercise patience, particularly for keywords exhibiting strong conversion rates, as organic growth requires time and persistence.


6) Prioritize Continuous Optimization: Regularly update product listings to align with high-converting keywords. Adapt PPC strategies in response to emerging data to ensure ongoing optimization and maximize performance.


Facing challenges with PPC? Schedule a consultation to discuss your needs and explore potential solutions together.

Experience the Difference with TheBrandSpur: Schedule a consultation today to explore how our tailored PPC solutions can propel your Amazon organic ranking and drive sustainable growth for your new products.


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