Sell Amazon Products on Your Shopify Store

Many sellers look to diversify beyond Amazon Marketplace to tap into new customer demographics and increase their overall sales volume. Shopify presents itself as a compelling option for Amazon sellers due to its distinct user base and extensive customization features. Here's how you can leverage both platforms to maximize your reach.



Why Integrate Shopify with Amazon Seller Central?

  • Reach New Customers: Shopify boasts a different audience compared to Amazon, allowing you to expose your products to a fresh pool of potential buyers.
  • Enhanced Brand Experience: Shopify offers extensive customization options, enabling you to create a unique brand experience on your online store that aligns with your vision. You can also leverage various marketing tools and sales channels beyond Amazon.
  • Streamlined Inventory Management: Manage your inventory from a single platform, potentially simplifying your fulfillment process.

Steps to Sell Amazon Products on Shopify

  1. Create a Shopify Store: If you haven't already, sign up for a free Shopify trial to explore the platform's functionalities and add products before committing to a paid plan.

  2. Choose an Integration App: Shopify integrates with Amazon through third-party applications. Here are some popular options to consider:

    • TheBrandSpur: Facilitates drop shipping from Amazon with features like automated inventory updates, order routing, and real-time shipping costs.

Integration Requirements

  • Active Amazon Seller Account: You'll need a professional selling account on Amazon in good standing.
  • Shopify Subscription: An active Shopify subscription is necessary. Plans offer tiered pricing structures with varying features based on your store's needs.

Connecting Shopify to Amazon

The general steps involve:

  1. Installing the chosen integration app from the Shopify App Store.
  2. Granting the app permission to access your data from both Shopify and Amazon Seller Central accounts.
  3. Configuring the integration based on your needs (e.g., specifying products to import, setting pricing and inventory levels, configuring order routing).

Best Practices After Integration

  • Optimize Your Listings: Create compelling product descriptions tailored to your Shopify audience, catering to potential customers who might not be familiar with Amazon listings.
  • High-Quality Images: Use high-resolution images that showcase your products from various angles.
  • Competitive Pricing: Analyze pricing strategies to ensure your Amazon products are competitively priced within the Shopify marketplace.
  • Accurate Inventory: Maintain accurate inventory levels across both platforms to avoid overselling and customer dissatisfaction.

Adapting Your Shopify Listings

  • Unique Descriptions: Craft compelling descriptions tailored to Shopify customers, highlighting unique selling points that resonate with this audience.
  • Keyword Research: Conduct keyword research specific to Shopify. While some overlap might exist, search trends and popular keywords may differ between the two platforms.
  • Organic Search Ranking: Use relevant keywords throughout your product descriptions and titles to improve organic search ranking within Shopify.
  • Brand Voice & Tone: Maintain consistent brand voice and tone that aligns with your overall Shopify store aesthetic.

Shopify vs. Amazon FBA

This guide focused on leveraging Shopify alongside your existing Amazon presence. For a future post, we can delve into the intricacies of Shopify vs. Amazon FBA to help you decide which model best suits your needs.

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